The Golden Bell goes to the group winners, and The Silver and The Bronze Bell go to winners or to the runner-ups within the categories. The Golden Plaque goes to publishers of the advertising product which won The Golden Bell. All FESTO finalists are awarded with the "Finalist of FESTO" recognition. We also have a scoring system that determines the rank of competitors. Each advertising product participating the finals earns one point. The points are also awarded depending on the award won: five points for The Bronze, ten points for The Silver and twenty points for The Golden Bell.
Points are given to the competitor or to the agency as the main designer of the advertising product. If one advertising product has more than one applicant the points will be shared among them equally.
Exception to the rule is the Group E where the first place awarded advertising product wins The Golden Bell and 30 points extra, the runner-up wins The Silver Bell and 20 points extra and the third place wins The Bronze Bell and 10 points extra. The applicant top ten list will be published at the end of the competition as icing on the cake.