ED JONES
ED JONES, Executive Creative Director, Publicis, Zagreb.
Ed Jones, who recently joined the Publicis Groupe in Zagreb, is a creative director with a raft of experience in many different countries. Since 2000, his agencies have picked up three regional Agency Of The Year titles in Eastern Europe and the Middle East - from the Golden Hammer, Campaign Middle East and the first Cannes Lions-run Dubai Lynx Awards - as well as many international awards.
His professional career, following the completion of an MA in Philosophy at the University of Edinburgh in 1972, began as a freelance journalist for UK national newspapers and magazines. In 1977, in search of adventure, he moved to Nigeria as an administrator and Russian interpreter on a 3,500 km. oil pipeline project.
On his return to the UK in 1980, he began his advertising career with one of the leading creative agencies of the time, Collett Dickenson Pearce, moving in 1982 to the Saatchi & Saatchi global flagship office in London.
In 1990, following a temporary secondment to the Saatchi & Saatchi office in Saudi Arabia, he was appointed Regional Creative Director for the Middle East, continuing this role when the agency established a new regional office in Dubai, UAE.
From 1997 to 2000, he was Regional Creative Director for the Saatchi agencies in Eastern & Central Europe, based in Budapest.
For a year over 2000-2001, he returned to the London office to work on global Saatchi & Saatchi projects with the Worldwide Creative Director, Bob Isherwood. During this time, he initiated and wrote the introduction for "Social Work", a well-received volume covering the agency's 30-year history of cause-related advertising.
In 2001, he moved to Geneva, Switzerland, to lead the creative department in the Saatchi agency there.
He returned to Dubai in 2004, again as Regional Creative Director, and transformed the agency there into a creative powerhouse, leading it to Agency Of The Year titles in both the Dubai Lynx awards and the Campaign Middle East awards in 2007.
During his career, he has worked on numerous global brands such as those of Procter & Gamble, British Airways, Lycra, Shell Oil, Alcoa, Qatar Airways, Red Bull, South African Breweries, VISA, Pizza Hut, Ford, Sony Ericsson, the International Red Cross and Highland Distilleries.
Ed is regularly invited to judge at regional and international awards competitions, most recently at the Cannes Lions Festival in June 2008.
He is a member of the D&AD and The One Club.
 
GRÉGOIRE MICHEL
Michel Grégoire has been working in the audio-visual sector since completing his studies in commercial engineering at the Solvay Business School of Brussels in 1973 (Brussels University). In 1987, he began his career in television advertising as Director of the Sponsorship Department and subsequently as Director of the Radio & Television Department of Régie Média Belge (RMB). He was also member of the CSA (Conseil Supérieur de l'Audiovisuel), the Belgian broadcasting authority, for 6 years. Michel Grégoire is currently Secretary General of egta (the association of television and radio sales houses). He was appointed in 1994. egta (the association of television and radio sales houses) is a Brussels-based trade association of television, radio and multimedia advertising sales houses in Europe. With over 100 members to date spread across 33 countries in Europe and beyond, egta is an important reference centre for audiovisual advertising in Europe. egta’s objective is simple: to help radio and television sales houses protect, optimize and diversify their revenue, especially in an era of rapid technological change.
 
HERMAN DAN
Dan Herman, PhD, is a businessman, an entrepreneur and a globally renowned expert in competitive strategy, marketing innovation and branding. He has extensive business and managerial experience. Dr. Herman is the leader of the international consulting network THINK SHORT, specializing in creating meteoric marketing successes. Dr. Herman is also the president of Davos Academy for businesspeople, entrepreneurs and investors. In conjunction with his consulting practice, Dr. Herman is a seminar leader, workshop moderator and a keynote speaker. He is frequently interviewed in the media worldwide, wherever he is active. Dr. Dan Herman has written numerous articles and academic textbook chapters. He has published three books to date, that have been translated into a number of languages. His recent book Outsmart the MBA Clones was published in the US by Paramount Books.
 
KEEVILL PHILIP
After training as a designer at Norwich School of Art, Philip’s first job was as an art director at J Walter Thompson, where, among other things, he launched Kelloggs Crunchy Nut Cornflakes. He later gained his first experience of Direct Marketing there, winning the BDMA Gold Award for Guinness Merchandising company James Blackmore.
The awards continued at BMP Young Clark Craig, where he won the DMA Gold in Art Direction for his work on Volvo. He moved to Craik Jones when it was a year old, and soon afterwards was appointed joint Creative Director.  He spent 11 years helping to build that agency’s creative reputation, winning many more awards on accounts such as Land Rover, BT and Parcelforce, and establishing a formidable creative department. He finally realized one of his ambitions when he launched his own independant agency, Keevill Barton Kershaw, which attracted clients such as Nectar, Kew Gardens, Penhaligon’s and Alpha Telecom.
However, he was lured back into larger agency life and a Creative Director’s role again at Kitcatt Nohr Alexander Shaw when he was offered the opportunity to work with agency Creative Partner Paul Kitcatt.
In 2008 he was one of the judges of the BBC/Natural History Museum Wildlife Photographer of the Year Award. He has recently been made a fellow of the Royal Society of the Arts.
 
KITCATT PAUL
Paul was Executive Creative Director of Brann from 1992 to 1997; Managing Director of Brann London 1997 to 1999; and Executive Creative Director of 141 Communications from 1999 to 2000. He then set up Kitcatt Nohr Alexander Shaw with three partners, and launched the agency in January 2002.
Over the course of his career, he has worked with clients in financial services, retail, travel, leisure, government, private healthcare, automotive, telecoms, media, drinks, business-to-business and fundraising. These include Midland HSBC, Norwich Union, Halifax, Peugeot, Vodafone, Sainsbury's, Unilever, Virgin, the NHS, Guinness, Laphroaig, The Guardian, Jazz FM, RSPCA, NSPCC and the Salvation Army, among many others.
His work has appeared in every medium, and he is one of the leaders of the creative revolution that has taken direct marketing away from the formulaic, rule-based approach of the past towards an idea-based, brand-literate philosophy. This has helped DM creatives show themselves to be the equals of their advertising agency peers in creativity, while far outstripping them in fertility of imagination, in openness to new media and innovation, and (most welcome to their clients) in business acumen.
Paul says, "Direct is not a technique, it's an attitude." He believes the best creative ideas have irresistible simplicity. It arises from deeply considered insight into customers' minds, together with immersion in clients' brands.
The creative departments at each of his agencies have enjoyed unrivalled reputations for winning business and awards, delivering results, and growing their clients' brands and profits.
   
MARGOLIN VICTOR
Victor Margolin is Professor Emeritus of Design History at the University of Illinois, Chicago. He is a founding editor and now co-editor of the academic design journal Design Issues. Professor Margolin has published widely on diverse design topics and lectured at conferences, universities, and art schools in many parts of the world. Books which he has written, edited, or co-edited include: Propaganda: The Artof Persuasion, WW II, The Struggle for Utopia: Rodchenko, Lissitzky, Moholy-Nagy, 1917-1936, Design Discourse, Discovering Design and The Idea of Design. His most recent books are The Politics of the Artificial: Essays on Design and Design Studies, Culture is Everywhere: The Museum of Corn-temporary Art, and Healing the World: AChallenge to Designers (published as Archeworks Papers 1). He is currently working on a world history of design.
   
SCHWEIGHOFER KLAUS
Born in Graz in 1966 he studied Jurisprudence (his dissertation was on the subject of 'Media Law') at the Karl-Franzens University Graz. During his time studying he was able to gather experiences as a journalist at various daily and weekly newspapers from 1986 onwards and was appointed to Chief Editor in 1991 at the weekly newspaper "der neue Grazer/der neue Steirer". Simultaneously he was substantially involved in the establishment of the first Grazer Stadtradios (town radio) 107, 5 (1997/98). In 2002 Klaus Schweighofer moved to Equity and Finance Management at Styria Medien AG and since then has been responsible, besides radio and television participation at home, above all, for the expansion of Styria in Slovenia and Croatia. Amongst other things, the newly founded daily newspapers 24sata (Croatia) and zurnal24 (Slovenia) came under his area of responsibility. With the foundation of Styria Media International AG 2005 he was appointed to the Board and additionally held a series of Executive and Board of Directors´ seats. On 3rd March 2008 Klaus Schweighofer was appointed to the Board at Styria Medien AG. He continues to belong on the Board of Styria Media International AG. Klaus Schweighofer is married and father of two children.
   
VEIT RICHARD
Richard Veit, Managing Director Hamburg, Interbrand Central & Eastern Europe.
Richard Veit is a member of Interbrand's Management Board for Central & Eastern Europe. In this capacity, Richard is responsible for the strategic development of the business in the region. With a degree in Business Administration from Lund University (Sweden), Richard Veit started his career in 1986 as a management consultant at SIAR-Bossard (today part of CapGemini) with a particular focus on branding and fast moving consumer goods. In 1991 he moved to Germany and started Interbrand's Hamburg office. Richard Veit is head of the FMCG practice. In recent years, major clients served in areas such as brand strategy, brand and corporate identity as well as packaging design include Unilever, OBI, Agrokor, Podravka, Philips, GE Lighting, Scandinavian Tobacco and Japan Tobacco International.
   
VUKIÆ FEDJA
Fedja Vukiæ had got his ph.d. in design theory at University of Ljubljana, Slovenia. Trained as art historian at the University of Zadar, Croatia. He is holding a permanent lecturing position at the School of Design, Faculty of Architecture, University of Zagreb since 1994. Fellow of The Wolfsonian Foundation, Miami Beach, 1995. Has lectured at the universities and schools worldwide and contributed to a number of conferences. Has published a number of papers on design issues in national and international magazines. Has published several books, including A Century ofCroatian Design, 1997., Od oblikovanja do dizajna (From Formgiving to Design) 2003., Zagreb, Modernity and the City 2003., Hrvatske posebnosti (Croatian Particularities) 2008, Modernizam u praksi (Modernism in Practice) 2008. Currently editing Design Theory and History - A Critical Anthology.