PROGRAM DOWNLOAD: DOC Thursday, May 21 2009 Grand Hotel 4 opatijska cvijeta 11:00 Beginning of Work of the 17th FESTO 2009 Principal Jury 1st and 2nd assessment round (Principal Jury members only) Grand Hotel 4 opatijska cvijeta; Conference Centre 13:00 Accreditation and Check-in of the Participants FESTO CLUB opening at the Grand Hotel 4 opatijska cvijeta 17:10 Beginning of the 17th FESTO 2009 17:15 MEDIA CORNER Future of the Electronic Media Television & Advertising Radio & Advertising Prices & Dilemmas & Content and Business Horizons Participants:Vanja Sutlić, Director General, Croatian Radio Television, Zagreb Dražen Mavrić, Chairman of the Management Board, Nova TV, Zagreb Christoph Mainusch, Chairman of the Management Board, RTL Televizija, Zagreb Ivan Butković, President of the Croatian Association of Radio Stations and Newspapers Robert Veseljak, President of the Association of Independent Television Stations Moderator: Darko Buković, Editor in chief, Privredni vjesnik 18:15 FESTO MEDIA PRIX Presentation of awards for the most-watched television shows produced in Croatia in 2008 STARRY, STARRY NIGHT Presentation of awards for the best Croatianradio and TV announcements – identification jingles   Grand Hotel 4 opatijska cvijeta; Restaurant 22:00 Čvarak party Host: Slavonski radio & Glas Slavonije Friday , May 22 2009 Grand Hotel 4 opatijska cvijeta; Conference Centre 08:30 Accreditation and Check-in of the Participants FESTO CLUB opening at the Grand Hotel 4 opatijska cvijeta 09:05 FESTO 2009 SHOW ROOM Presentation of the 17th FESTO 2009 integral campaigns 10:00 Beginning of Work of the 17th FESTO 2009 Extended Jury Third assessment round (Extended Jury members only) 10:50 Present and Future of the Print Media What happened on the regional and global level? New platforms – coexistence of print and digital media Future of the print media in the new media ambience Klaus Schweighofer, Member of the Management Board, Styria Medien AG, Graz 11:40 Creation of Meteoric Success in the Field of Marketing In the time of crisis – and rising above it THINK SHORT methodology How to act in this time of crisis, when the consumers are discouraged, pessimistic and reluctant to shop? Dr. Dan Herman, global leader and owner of the THINK SHORT net, keynote speaker and writer 12:25 Regional Brands – Now and Tomorrow Improvisation, necessity or strategy What do consumers think about it? Can regional brands compete with global ones? Participants: representatives and owners of regional brands 13:15 Lunch break Grand Hotel 4 opatijska cvijeta; Congress Centre 15:10 Communications Today Trust is created by: listening, showing empathy, rejecting pompousness sharing, being fair, having a sense of humor Case stories and examples Paul Kitcatt, creative partner and co-owner & Phil Keevill creative director, Kitcatt Nohr Alexandar Shaw, London   16:00 HURA Annual General Assembly (Croatian Association of Communications Agencies) (Hotel Milenij, HURA members only) 16:00 Television - Winner or First Time Looser? New budget allocation – Internet Vs TV?! Bitter rivals or good partners? Expected saturation or new face lifting for the TV of today? Michel Gregoire, Secretary General, EGTA, Bruxelles 16:45 Creative Crunch Creative communication & crisis Necessity – mother of innovation The future belongs to the storytellers of the emotional stories Ed Jones, creative director of Publicis 17:30 Ilumipad – from an idea to a brand Presentation of invention development of a M2 MOTION company; winner of a silver medal at the invention fair Arhimed 2009 in Moscow Ana Bulić, marketing and sales director, M2 MOTION 17:45 Best of ................ Serbia Selection ofcreative works of the Serbian marketing communications industry Vladimir Čeh Editor in chief, Roadstar Radio Station, Beograd 19:00 FESTO ADRIA CUP & FESTO EVENT & FESTO PR CONTEST Winner announcement and awards presentation Port of Opatija Caffe bar Galija 21:00 Novi list rocks! Hemingway bar 22:00 Antena Zagreb First Birthday Party! Host: Juraj Hrvačić Saturday, May 23 2009 Grand Hotel 4 opatijska cvijeta; Conference Centre 10:20 Presentation: Golden Drum 2008 & The CUP Genius loci – Creativity as Another Aspect of Globalisation Jure Apih, President of the Golden Drum Festival, Portorož 11:00 Beginning of Work of the 17th FESTO 2009 Grand Jury Fourth assessment round (Grand Jury members only) 11:05 Best of .................... Bosnia & Hercegovina Selection of creative works of the marketing communications industry of Bosnia and Herzegovina Ekrem Dupanović, Editor in chief and owner of the Media marketing magazine, founder and director of the NO LIMIT SARAJEVO ADVERTISING FESTIVAL, Sarajevo 11:35 Economic Crisis. Brands in Crisis? The purpose of brands. In good times and bad times. What do consumers expect of brands in bad times? How can brand management cope with the crisis? Why do brand owners need to look beyond the crisis? Richard Veit, Director, Innterbrand Zintzmeyer & Lux, Hamburg, Member of the Management Board, Innterbrand Zintzmeyer & Lux, Central and Eastern Europe 12:40 Discussion: Croatian & World Design on the Occasion of the Publication of Croatian Design Now Participants: Victor Margolin, Professor Emeritus of Design History at the University of Illinois, Chicago, author of many books and articles on marketing communications and founder, editor and co-editor of the academic journal Design Issues and Feđa Vukić, PhD, Full Professor at the School of Design of the Faculty of Architecture, University of Zagreb Moderator: Jasna Nanut 13:30 Lunch break   Gorovo Hall 21:00 FESTO 2009 Final Evening (Awards ceremony)     Grand Hotel 4 opatijska cvijeta; Oleander Bar with terrace 22:50 POST FESTUM PARTY UNTIL DAWN   Side events: Permanent exhibition of the works submitted for the FESTO 2009 contest My Way – photography exhibition, photographs by Dag Oršić