THE PROGRAM
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Grand hotel 4 opatijska cvijeta, congress centre
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| Od 11:00 |
Accreditation and check-in of participants
Opening of FESTO CLUB in Grand hotel 4 opatijska cvijeta |
| 16:30 |
Conference opening |
| 16:40 |
To be recognized at the EU market?
Globalization, glocalization, localization – who is stronger?!
How to be different?
The role of the profession in process of achieving recognition – follower or leader
Who should be the carrier of branding?
Participating: Nadan Vidošević, President of the Croatian Chamber of Economy, Željko Kuprešak MSc ,State secretary for European integration, Ministry of Foreign Affairs and European Integration, Slobodan Mikac, The managing director of the Trade and Investment Promotion Agency, Darko Marinac, President of the National Competitiveness Council and Management Board of Podravka, Veselin Jevrosimović, owner and the President of the company ComTradeGroup, Marko Vojković, President of Croatian Business Leaders Forum and Management Board of Adriatica.net, dr. Feđa Vukić, professor at School of Design
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| Grand hotel 4 opatijska cvijeta, restaurant |
| 22:00 |
Čvarak party
Host: Slavonski radio |
Grand hotel 4 opatijska cvijeta, congress centre
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| 08:30 |
Accreditation and check-in of participants
Opening of FESTO CLUB in Grand hotel 4 opatijska cvijeta |
| 10:05 |
LUMINUS - my way
Presentation of successful creative works, work modes and the reach of young Croatian start-up company, respectively one stop creative studio, winners of numerous domestic and international awards, which two times in a roll made the opening video for the Oscar awards.
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| 10:35 |
Uvod u Cro Effie 2009 - presentation
What is Effie award?
Guidelines on how to enter & criteria for winning the award
Isabelle Prosser, Euro Effie’s Event manager, EACA
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| 11:15 |
Super-connectivity: how people value brands and brands value people in an interactive world
The interactive world and the death of advertising.
The convergence of product and marketing
Super-connected people - who are they? How do marketers engage with them?
Case study examples of successes and failures - well known brands that have had successful conversations and disastrous ones.
Alex Wright, Deputy Managing Director, Agency.com, London
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| 12:30 |
Perspective of media future
Intro – AGB Nielsen Media Research, Zagreb
Television in Croatia in the eyes of the viewers and TV CEO’s 2008-2012
Participating: Vanja Sutlić, HRT Director General, Zagreb, Dražen Mavrić, General Director of Nova TV, Zagreb,Christoph Mainusch, CEO of RTL Televizija, Zagreb
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| 13:45 |
Lunch break |
| 15:10 |
Outsmart the MBA clones – new tools for gaining an unfair competitive advantage
TThe Great Secret of Differentiation that No One Imitates
An Overview of O – Scan: How to Identify, Invent and Maximize Opportunities
Electrifying marketing Vs. Satisfying marketing
How to Drive Consumers Crazy About Your Brand
Dr. Dan Herman, consultant, keynote speaker and writer, CEO of Competitive Advantages, co-owner of several agencies and companies in branding and market communication field
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| 16:40 |
European radio today & tomorrow
What can radio expect today, and what tomorrow
Radio today - how to successfully restructure and stay alive Convergence of radio with on & off line media
Radio, TV or internet – is it important at all?
New techniques, channels and platforms for attracting radio audience and advertisers
Mike Haas & Wolfram Tech, senior consultants and partners, the bci-broadcaster partner, Schwaig
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| Bar Oleander (next to the pool at Grand hotel 4 opatijska cvijeta) |
| 17:00 |
Annual Assembly of HURA
(only for members of HURA)
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| Grand hotel 4 opatijska cvijeta, congress centre |
| 18:00 |
Advertising Self-regulation – today and future trends?
Where does European advertising aspire?
Audio-visual directive and advertising self-regulation
What is more effective – self-regulation or state intervention
Actual examples in European self-regulation practice
How to proceed in Croatia – addressing profession urbi et orbi, respectively general public
Participating: dr. Arthur Pober, international expert on advertising self - regulation, New York; Shahriar Coupal, Code Policy Manager Committee of Advertising Practice (CAP), Advertising Standards Authority (ASA), London; Monika Korkošová, Executive Director RADA PRE REKLAMU, Bratislava
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Opatija Harbor
Caffe bar Galija |
| 21:00 |
Novi list rocks! |
| Hemingway bar |
| 22:00 |
Antena party
Host: Juraj Hrvačić |
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Grand hotel 4 opatijska cvijeta, congress centre |
| 10:20 |
Presentation: Golden Drum 2007 & The CUP, Valencia 2007.
Video projections of awarded works, knowledge quiz and presentation of new rules of the game for the Golden Drum 2008 under the name SPACE FOR GAMES
Jure Apih, President of Golden Drum, Ljubljana
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| 11:05 |
In the beginning was the Word ...print lives forever
Croatian phenomenon – "boom" of daily press
"Your brand in readers hand"- without print there is no quality media mix and no communication with consumers
New media and print – battle or synergy
Nataša Arapović, Director of business research, EPH
Ozana Jurković, Director of market research, Styria International
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| 11:40 |
Branding & design
Brands have the power to change the world
How do we create, manage and evaluate brands
Successful examples in the environment of challenges which branding industry is facing
Andreas Rotzler, Chief Creative Officer, Interbrand Zintzmeyer & Lux
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| 13:30 |
Lunch break |
Gorovo Hall |
| 21:00 |
Final night of FESTO 2008.
(ceremonial festival night with award ceremony)
Directed by: Zoran Pezo
Production: Plavi film |
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| Grand hotel 4 opatijska cvijeta, Bar Oleander with terrace |
| 22:50 |
POST FESTUM PARTY UNTIL DAWN
Sponsor: Hrvatska lutrija
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Supporting events:
- Permanent exhibition of competition entries of FESTO 2008.
- GRAPHIS ANNUAL REPORT 2008 – international exhibition Annual Reports selected and awarded by Gold Graphis’ international jury in New York
- FOCUS – international presentation of market communication in Middle European Countries
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